‘soundtracks’ Tagged Posts

The evolution of music in movies

Music is evolving like time; it cannot be stagnant. The process of evolution of music is spread over many years. Music is being present in all the gon...

 

Music is evolving like time; it cannot be stagnant. The process of evolution of music is spread over many years. Music is being present in all the gone years in any form and style. With the passage of time, it moves to theatre, drama, and movies. Music in movies of fifty years back was entirely different from its present set-up. Music is the shrilling expression of words and emotions. It actually spice-up the storyline of the movie. However, due to the cutting-edge technology along with innovative ideas, the concept of music in movies fluctuates.

Music in movies

Progression of music on the big screen

Music has made its first entry through movie theaters:
Music had smashed the prevailing silent dusk of the arenas in music theaters in the silent movie industry. It was a fun intruder actually that everyone in the industry and the outside viewers were earnestly waiting for. Sometimes live orchestras were hired for live performance to avoid the uncomfortable silence. Rosa Rio was considered to be the pioneer of theater musicians. Music was a toddler yet. Still, it was an influential form of a chronicle.

The music in movies portrays the concept of positive and negative music:
People learn a lot from movies that there are several types of music in a single sitting movie. For instance,

Positive music
That is mostly associated with happy events like parties, weddings any occasion that makes you glad.

Negative music
Anything that is related to tragic situations like, death, accident or revenge that makes the viewer sad and feels the pain of the situation at heart.

Heroic music
It is linked with brass music from which people were familiar with the music played in the military. In 1977 John Williams had used in “Star Wars” a piece of brass music to develop the feeling of courage and bravery.

1980 the period of several musical dance movies

In 1980 there were many blockbuster musical movies that their music and tunes are still favorite of many people of the present age. There are a lot of classic movies too.

Few glimpses of the movies of the 1980s, the music of that movies is a push to move one step forward in the industry.

  • The dirty dancing
  • Flashdance
  • Footloose
  • Fame
  • Staying alive
  • Beatstreet
  • Urban Cowboy

Mystical music explosion after 2000

The movies of that time were the best released of soundtracks. Music artists did a great job and gave such spell-bounding music of the ages. It was a great development in the music industry. Glimpses are there down to view.

  • Half-remembered dream of the movie “Inception”.
  • “Imma be” of the move “The other guys”.
  • “Derezzed” of the movie “Tron: Legacy”.
  • “Black sheep” from the movie “Scot Pilgrim vs. the world”.
  • “In the hall of the mountain king” of the movie “The social network”.

Music of the recent scenario

Music of the recent time is making changes in tunes, motions, notes and on the pitch. Following are the movies that left behind many movies of their unique music quality.

Moulin Rouge
It is a romantic musical drama, and its music is captivating.

Les Miserables
It is the best form of drama that involves the essence of music and history too.

La La Land
It is the most mesmerizing comedy and musical drama.

Frozen
Best ever animated comedy adventure that is loved by not only by kids but elders too. Music of the movie is soothing that takes the listener to imaginary Iceland.

Interstellar soundtrack a big evolution of music in movies

Interstellar movie of 2014 it is a music of digital release. The music is so calm and relaxing that transports the listener to the other world. The music itself has the energy of freshness, and it is so vibrant to listen. It has given the new steps of development and a driving force to the diligent music artists of the industry. Music of the time always switches to the other phase of progression when innovative ideas and spicy experiments are made.

Musical fantasies of 2019

  • A Piece of My Heart
  • Aladdin
  • Cats
  • Descendants 3
  • Frozen 2
  • The Lion King
  • Rocketman
  • UglyDolls
  • Yesterday
  • Waves

The present music scenario is accompanied by new ideas and the implementation of the potential talent of music pioneers of the industry to keep the music evolving and producing enchanting melodies in movies.

What music is used in commercials?

 

Music has an emotional impact on people. A song that is well-crafted can turn on the listeners, it stays longer in listener’s mind. Music has gained a lot more importance as compare to past. Though in past too it carries great worth but today in this modern age the music has expanded itself more than one can imagine.
Now there is a division between brands that opt to use some certain jingles and the ones that prefer to opt for a renowned music of famous brands. The right song is capable of boosting a commercial and it can create a solid association to a brand. Here we will figure out what music is used in commercials.

Music in commercials

Music and commercials

Music has strong connection with commercials. They both have maintained and established naturally a mutual relationship. In the era of 50s when there was a time of black and white tv since then music and commercials have been going side by side. And now when we have stepped in the digital domain HD commercials are made that chiefly rely on music to make a good sale. Music makes them gain brand recognition. Mega brands maintain their quality and services they deliver and rest they do great by making an impressive commercial of their brand to grow their audience. They incorporate music in commercials because they know the influence of music. Music truly carries some great hidden abilities in it that strongly impact the thinking of consumer. If any song that reminds you of your childhood would always click you whenever you will listen to it as it will connect with your pleasant memories. This certain effect is considered one of the greatest benefits that music delivers. This effect is cashed in commercials. Music is eligible enough to bring dramatic changes and when it is incorporated in commercials then the result is always positive.

Huge effects of music in commercials

  • Music makes the commercials entertaining, it makes them appealing. Music adds up an aesthetic value to commercials.
  • Music turns the commercials into a memorable moment. Any famous song that is merged in any commercials make it a memorable one.
  • Music in commercials increases the attention of consumers.
  • Music makes the commercials more noticeable and easier to understand.
  • Music entices positive moods.
  • Music creates a positive association amongst the product/brand or a song.
  • Music escalates the chief brand messages.
  • Music influences purpose and possibility to purchase.
  • Music in commercials undoubtedly has become the most important factor that can increase sales.
  • Music in commercials provides a precise message.

So music is in commercials has become a powerful tool that highlights the basic info of brand in a very light way.

What music is usually used in commercials

From the era of 1930 music has been merging in commercials. Jingles are widely used in commercials. P&G and other such companies used to link their brands with typical music tunes and they used to make such commercials that are still remembered. Here we have amassed famous jingles of that era.

Famous classical music in commercials

    1. Old Spice – “Orff O Fortuna” from Carmina Burana
    2. British Airways – “Delibes Flower” Duet from Lakmé
    3. Hovis – “Dvorak Symphony No. 9”, “Opus 95”, “From the New World”
    4. Black & Decker – Rimsky-Korsakov “Flight of the bumblebee”
    5. Hamlet – Bach “Air from Suite 3 in D major”

There is no specific genre that is used in commercials, it can be any popular song of any genre. It can be a music of any popular singer that can grab the attention of consumers. Take the example of famous commercial of Coca-Cola that was the ad of Christmas, it was accompanied by a famous hit song. Companies like Apple and Coca-Cola are the trendsetters who always opt for catchy songs, they also prefer taking new artists in commercials as they want to give the impression that they always remain up-to-date. If such song is merged in commercials that has a huge fan-following then this will obviously leave an additional effect on the product. In this connection pop-songs play an important role as they have the ability to elicit and provoke emotional responses. The other genres of music are usually used for promotional based ads. It has been observed that generic background music is most of the time is used either for healthcare or retail, here the info like promotion, pricing and product feature is offered to the viewers.